4. 85 Percent Of Revenue Through The Channel
Although Cisco has said over the years that more than 80 percent of revenue comes through the channel, UBS pinpointed that figure to 85 percent of products and services revenue through partners.
This, again, is a win for Cisco partners as it shows that the vendor relies heavily on channel partners to operate, according to UBS. Cisco has said that the majority of its direct sales are in the service provider space.
