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5 Surprising Statistics About Cisco's Channel Strategy

Mark Haranas

4. 85 Percent Of Revenue Through The Channel

Although Cisco has said over the years that more than 80 percent of revenue comes through the channel, UBS pinpointed that figure to 85 percent of products and services revenue through partners.

This, again, is a win for Cisco partners as it shows that the vendor relies heavily on channel partners to operate, according to UBS. Cisco has said that the majority of its direct sales are in the service provider space.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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