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5 Surprising Statistics About Cisco's Channel Strategy

How many global enterprises does Cisco sell to directly? Exactly how many employees globally are trying to sell Cisco offerings? A new report by UBS sheds light on some figures channel partners need to know.

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4. 85 Percent Of Revenue Through The Channel

Although Cisco has said over the years that more than 80 percent of revenue comes through the channel, UBS pinpointed that figure to 85 percent of products and services revenue through partners.

This, again, is a win for Cisco partners as it shows that the vendor relies heavily on channel partners to operate, according to UBS. Cisco has said that the majority of its direct sales are in the service provider space.

 
 
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