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CRN Exclusive: Cisco Network Leader Says Partners Need To Change Service Offerings For 'Massive' DNA Opportunities

Cisco's network leader Jeff Reed takes a deep dive with CRN regarding the services capabilities channel partners should be building around its bullish Digital Network Architecture.

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Cisco's New DNA

Cisco's network leader says channel partners will need to adjust the type of services they offer in order to cash in on the "massive" services opportunities around its new Digital Network Architecture (DNA).

"We're creating the ability to operate at the speed of software," said Jeff Reed, senior vice president of Network Infrastructure and Solutions at Cisco, in an interview with CRN at Cisco Live in Las Vegas this week. "To me it’s a little bit of a change in what type of services [partners offer] … There's actually more areas to build on top of, but some of them will be different from what they did in the past."

Reed dives into the details with CRN about the services partners should be building around DNA and why the channel shouldn't fear software monetization.

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