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CRN Exclusive: ShoreTel CEO On How Sports Stadiums Are Winning With Technology And Why Partners Are Key To The Team

ShoreTel CEO Don Joos speaks with CRN about partners being 'the face' of the technology implementation at sports arenas, providing local support and customization.

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Technology Taking Over Stadiums

In working with the Golden State Warriors, Carolina Panthers and Boston Red Sox, ShoreTel knows a thing or two about the growing demand and trends for technology in the stadium market.

"Stadiums are trying to anticipate what your need is whether it's what you're thinking about from a merchandising perspective based on your past experience -- what you’ve been browsing [on your personal device] or where you like to sit or what you buy at the concession stand," said ShoreTel CEO Don Joos in an interview with CRN. "This is not simply just about technology and feature functionalities, it's also about the overall experience and that's where the channel plays such a key role in their brand."

Joos also talks to CRN about the marketing value of working with popular sports teams and what the stadium experience will look like in 10 years.

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