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CloudGenix CEO Blasts Cisco And Riverbed's SD-WAN Solution; Says WAN Optimization Market Is 'Dead'

CloudGenix CEO Kumar Ramachandran sounds off on Cisco, Riverbed and other SD-WAN competitors and while touting his company's new 'iWANT CloudGenix Challenge' roadshow, which targets Cisco partners and customers.

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How does CloudGenix's SD-WAN solution stack up against Cisco's IWAN and other SD-WAN startups solution?

Cisco and the other players, they are characterized by trying to make the router better. Cisco's ISR, which I helped build, was a great router 13 years ago when people were trying to deliver applications over MPLS links from the data center. The world has completely changed and applications are being deliver from a combination of cloud, SaaS environments, data centers, over Internet IP and MPLS. The Cisco router and the routing-based approach -- it's just terrible for this environment.

Whether it's Cisco or any of these startups, they all have taken the router approach and tried to make the routing protocols better. What CloudGenix has done in the first time in 30 to 40 years of the networking industry, is we eliminated the need for routing protocols and routers.

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