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CRN Exclusive: Brocade's New Channel Chief On Investing To Keep Partners On Board And Rewarding Them For Their Loyalty

Mark Haranas

T he Future Of Brocade

Brocade Communications’ new channel chief, Sandra Glaser Cheek, spoke with CRN about what the vendor is doing to keep partners on board and profitable with the impending acquisition by Broadcom on the horizon.

"We are investing far more than you've ever probably seen a company invest with the primary two goals of making sure our partners stay with us during this ambiguous time and that they are rewarded for doing that," said Glaser Cheek in an interview with CRN.

With Broadcom's plan to divest Brocade's networking business once the acquisition is complete, a deal that includes Brocade’s $1.2 billion of Ruckus Wireless last year, Glaser Cheek said the San Jose, Calif.-based company is aware of the uncertainty partners are experiencing. "We do know that the longer that this goes on, [the] more disruptive [it will be]," she said.

Glaser Cheek also talked about the company's new Network Edge Business Unit, increased channel investments, and what lies ahead for Brocade and its partners.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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