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CRN Exclusive: Cisco Americas Channel Leader On VIP, Meraki, APIs And The Biggest Channel Initiatives In 2017

Cisco's Rick Snyder, channel chief for the Americas, tells CRN how channel partners can be the most profitable in 2017 and how Cisco can help.

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Snyder On The Record

Leading the charge for more than 23,000 partners across the U.S., Canada and Latin America, Rick Snyder is paving the way of the future for Cisco's channel with new programs, incentives and initiatives to drive profitability in 2017.

Snyder, senior vice president of Cisco's America's Partner Organization, talks to CRN about where partners should place their bets in 2017 if they want to capitalize on the company's popular Value Incentive Program (VIP), its growing Meraki line, the need to start leveraging APIs and how Cisco is changing the way it engages with the channel.

"In the past, it was a lot more about programs and policy, and now we're changing it up to be much more of a business discussion," said Snyder. "We are in the age of analytics, so I'm arming [my team] with real rich analytics insights so that they can go to the partner and say, "Here's what we're seeing and here's how you can grow your business."

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