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CRN Exclusive: Cisco Americas Channel Leader On VIP, Meraki, APIs And The Biggest Channel Initiatives In 2017

Cisco's Rick Snyder, channel chief for the Americas, tells CRN how channel partners can be the most profitable in 2017 and how Cisco can help.

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Are channel partners responding to Cisco's API initiatives?

They are because it's a major differentiator for our partners. There's been a huge growth with [Cisco] DevNet. We also see that some of our top partners are embracing APIs like World Wide Technology has acquired Asynchrony. Insight [Enterprises] has acquired BlueMetal. They're doing very innovative things to show value and differentiation through software capabilities.

It plays to a number of different ways we're thinking about software, but APIs are becoming increasingly important.

 
 
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