Targeting Main Street
Verizon believes that the biggest room for growth is in the "big middle." The telecom giant recently unveiled a restructuring of its small-business services segment to tout its new focus on SMB and local government and education customers in the form of a new business unit called Verizon Business Markets (VBM).
Janet Schijns, vice president of global channels for Verizon, is now chief channel executive and vice president of solution and sales channels for VBM. Along with the restructure, Schijns has an aggressive goal to ensure that the indirect channel not only remains the largest sales channel for VBM, but flourishes and grows even more in 2017.
Here's what Schijns had to say about the decision to create VBM, the company's successful acquisition of XO Communications, and the big opportunities that lie within the SMB customer segment for the solution provider community this year.