CRN Exclusive: Aruba Channel Chief On Why Partners Need More Software Skills And How HPE Is Opening New Doors

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Aruba Channel Chief On How Partners Can Stay Ahead

Aruba Networks partners should be enhancing their software skill set and API development tool set if they want to be a leading-edge solution provider, said the company's channel leader, Donna Grothjan.

"Software – whether they choose to partner with developers or choose to buy an ISV – partners are going to need to understand the user aspect," said Grothjan in an interview with CRN at Aruba Atmosphere 2017 conference in Nashville, Tenn. "So partners have to think about how you're going to appeal to the line-of-business folks and, therefore, it's going to be based on user experience and user experience is based on applications."

Grothjan also talked to CRN about how Hewlett Packard Enterprise is bringing in larger deals for Aruba's channel and if partners can expect any changes to the Partner Ready For Networking program this year.

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