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Cisco Channel Chief: 5 Routes To Partner Profitability Within Digital IT Transformations

Mark Haranas

'You've Never Been A More Important Strategic Asset'

Cisco Channel Chief Wendy Bahr spoke in front of 400 partners at Partner Connection Week in Miami on Tuesday about the five key routes to profitability for the channel in 2017.

"We have every single opportunity in front of us. It is going to require that we all change to capture the digital opportunity, but we have never been more committed to your success -- you've never been a more important strategic asset than in this moment in time," said Bahr. "Of course there's not going to be a one-size fits all model, we are going to have to adapt as well, but that's my commitment to you."

Bahr weighs-in on the five key routes to profitability that Cisco partners need to be chasing.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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