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Telco Consultant To Partners: If You're Not Talking About SD-WAN, Someone Else Will

Executives with The Comtel Group, a VAR that became a telecom consulting firm, talked about opportunities around the emerging SD-WAN market, and why other solution providers who aren't looking at SD-WAN are missing out.

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How is the cloud changing businesses' WAN needs, and helping to promote newer technologies, like SD-WAN?

Schubert: Most traffic isn't intra-company anymore. A lot [of traffic] is cloud-based and people are consuming a lot of resources in the cloud. SD-WAN enables us to increase performance by allowing [SD-WAN startups] like VeloCloud and other players to essentially put their equipment in the data center where Amazon or Microsoft [services] live, and then we can orchestrate our company traffic at a level high enough to have the intelligence to prioritize and reduce latency on applications we are consuming in the cloud.

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