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Telco Consultant To Partners: If You're Not Talking About SD-WAN, Someone Else Will

Executives with The Comtel Group, a VAR that became a telecom consulting firm, talked about opportunities around the emerging SD-WAN market, and why other solution providers who aren't looking at SD-WAN are missing out.

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What's your message to partners who haven't looked at selling SD-WAN yet?

Brown: There is this belief that when you introduce a technology that is "unproven," often on the cutting edge, you'll get bit and that can give you a black eye with the customer. The benefit of SD-WAN, unlike a lot of newer technologies, is that it is deployable in such a way that you don't have to give up existing technologies to prove that it will work for you and is more resilient than your current environment.

We feel that SD-WAN provides the highest reliability, availability, and optimized network performance and at a significantly lower cost point than that all of the private WAN solutions. It won't be perfect for every situation, but we strongly believe it should be first thing [partners] look at because it could be the quickest, easiest and lowest-cost solution.

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