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Telco Consultant To Partners: If You're Not Talking About SD-WAN, Someone Else Will

Executives with The Comtel Group, a VAR that became a telecom consulting firm, talked about opportunities around the emerging SD-WAN market, and why other solution providers who aren't looking at SD-WAN are missing out.

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How should these partners get started selling SD-WAN?

Singer: From a technical perspective, once an MSP decides which [SD-WAN providers or carriers] they are going to partner with, they need to have a good framework for how they are going to be evaluating clients and their networking needs. The second thing would be to start small with single sites, and make sure that they understand the principal benefits of SD-WAN before getting into complex environments.

Brown: You better know this topic because someone is going to introduce it to your customers, and you want to be the one introducing opportunities and solving problems for them.

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