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CRN Exclusive: Cisco Channel Leader Outlines New Apple And AWS Opportunities For Partners, Touts Cisco's Intuitive Network As A 'Market Disruptor'

Cisco channel chief Wendy Bahr sat down with CRN to discuss new partner opportunities with Apple, Amazon Web Services and Cisco's Intuitive Network architecture.

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Talk about the new partner opportunities around your new Intuitive Network platform and how partners should sell it?

The opportunities are incredibly huge. With our new Catalyst 9000 -- we haven't done something like this in a long time. Partners that are ready can jump right in with our DNA (Digital Networks Architecture) or Cisco ONE, and you can start transforming how we operate networks in this new and different way. We're going to have a subset of partners, those that have deep technical capabilities and expertise, that are going to want to go right to the software-defined access, right to the fabric and that's DNA.

But partners can also go and sell the Catalyst 9K just like how we've already sold the Catalyst line – it's got faster, better feature functionality capabilities. So I don’t want partners to be afraid that they have to somehow reinvent their business to go out and continue to sell the Catalyst 9300, 9400 and the 9500. They can position customer's networks for the future by enabling them the way they are already enabling them today. I love the fact that there's choice for the partners and choice for the customers.

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