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CRN Exclusive: Cisco Channel Leader Outlines New Apple And AWS Opportunities For Partners, Touts Cisco's Intuitive Network As A 'Market Disruptor'

Cisco channel chief Wendy Bahr sat down with CRN to discuss new partner opportunities with Apple, Amazon Web Services and Cisco's Intuitive Network architecture.

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Is the Catalyst 9K and the whole Intuitive Network part of Cisco's VIP program?

Absolutely. One thing I've learned from my partners is when you have a program that works well for them, and they know how to operate it, you evolve what's in the program. You don’t create a new program because that just causes more learning and more expense for them to have to understand it. Partners love VIP. It's a great value exchange between the company and the partners. So we're going to evolve what's inside VIP, so they continue to get incentives and rewarded for selling the things that are most critical to our customers.

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