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Avi Networks CEO On Citrix And F5's Technology 'Gap', New Cisco Reseller Agreement And 440% Bookings Growth

Avi Networks CEO Amit Pandey spoke with CRN about doubling down on public cloud and why Cisco partners should be bullish about Avi.

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Who are you competing with most in the market and why are they choosing Avi?

Our main competitors are the traditional players like F5 and Citrix, but their products don’t actually fit very well when somebody is considering automation or public cloud or containers. Partners who sell F5 and Citrix still want to work with us because they have a gap in their portfolio. We've been quite fortunate in our space because there has been little investment here for the last 20 years. There's a gap around these new technologies. The closest competitor is somebody taking F5 and trying to build a lot of glue and stuff themselves around it, but that's tough because it's an appliance architecture. We tend to get a lot of dissatisfied people looking for alternatives. While F5 and Citrix play here, I think our channel partners quickly see that it isn't going to work.

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