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8 Technologies Inside New England Patriots Gillette Stadium That Drive Marketing, Networking Decisions

'Analytics is about giving valid information over to marketing to allow them to tailor specific updates for promotions to go out to people who are going to be in the stadium,' says Patrick Reed, network engineering manager for BEI Net.Works.

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NFL Season Opener At Gillette Stadium

Following last year's network upgrade at Gillette Stadium, home to the Super Bowl champion New England Patriots, CRN went behind the scenes to see what technologies are being leveraged and which analytics are being monitored inside the stadium, which holds nearly 70,000 spectators.

Extreme Networks with help from solution providers Carousel Industries and BEI.Networks have revamped the Wi-Fi experience for fans at Gillette and are continuously tracking all types of data to make sure the New England Patriots and the NFL are targeting the correct audience.

Here are eight products and analytics datapoints being leveraged inside Gillette Stadium this football season.

 
 
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