8 Technologies Inside New England Patriots Gillette Stadium That Drive Marketing, Networking Decisions
Social Media Bandwidth
One critical real-time datapoint being monitored is social media. Extreme Networks and partners monitor the social bandwidth being used from Twitter, Facebook, Instagram, Vine, WordPress and YouTube.
"Analytics is about giving valid information over to marketing to allow them to tailor specific updates for promotions to go out to people who are going to be in the stadium," said Reed. "So at the end of the first quarter, if they put up a promotion, what platform should they put it out on? That's the key."