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8 Technologies Inside New England Patriots Gillette Stadium That Drive Marketing, Networking Decisions

'Analytics is about giving valid information over to marketing to allow them to tailor specific updates for promotions to go out to people who are going to be in the stadium,' says Patrick Reed, network engineering manager for BEI Net.Works.

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Wireless Cups

The New England Patriots are constantly trying to bring a unique experience to fans each and every game. For the season opener against the Chiefs, the stadium gave each fan a free cup with batteries on the bottom that would light up and flash anytime the Patriots scored points. By sending out a network signal inside the stadium, tens of thousands of blue and red flashing cups could be seen around the venue during a Patriots touchdown or field goal.

 
 
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