CRN Exclusive: F5 Exec On New AWS Partnership, Public Cloud Offensive, Subscription Incentives For Partners

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Helfer On The Record

F5 Networks is underatking an aggressive public cloud offensive with help from Amazon Web Services. F5 is one of the few vendors selected to join AWS Marketplace's new Channel Opportunity Registration Program (CORE), enabling partners to drive profitability in public cloud, according to David Helfer, senior vice president of worldwide partners and cloud sales for Seattle-based F5.

"Now partners can go to their enterprise or service provider customers and say, 'I can help you move your workload in a private environment or in a public environment like with AWS or Azure.' However, they are now incented not just from F5 … they're being incented by AWS to build that skill set to drive consulting services as well as on migrating a workload in a public cloud environment," said Helfer in an interview with CRN.

Helfer talks to CRN about F5's AWS relationship, public cloud strategy and new subscription incentives for the channel.

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