Cisco Partners Take Notice
At Cisco Partner Summit 2017 today, the networking giant unveiled significant changes to its Partner Program that include new incentive programs, specializations and a simplified deal registration process.
Revamping the partner program is aimed to better enable and incentivize the channel around product refreshes, software, lifecycle management and driving recurring revenue services, according to Marc Surplus, vice president of strategy, planning and programs for Cisco's Global Partner Organization.
"We're streamlining the overall partner experience. We're trying to get partners to the right discount faster to optimize business," said Surplus, in an interview with CRN. "But we're also trying to move them away to the land-only model and for them to profit from selling across that customer lifecycle of adopt, expand and renew."
Here are eight things Cisco partners need to know.