Every vendor wants to be a security vendor. How can you help customers really connect with Cisco?
There are thousands of vendors out there. Which vendors do you go with? This definitely helps us connect with customers. In the security world, it's not good enough that we just sell them technology. They can buy boxes from anybody, but it doesn't do you any good if they invest in it and it just sits in their data center. That's where the Master designation comes in: If you're investing in the technology, make sure you're leveraging a partner that can actually get that return on investment and keep the bad stuff out.