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CRN Interview: Windstream's New Channel Chief On 'Change-Fatigued' Solution Providers And Helping Partners Take On 35 Percent Of New Orders

Curt Allen outlines his ambitious plans to grow sales through the channel and tells CRN that the carrier is going all in on the SMB market once again.

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From Agent To Supplier

Curt Allen, a veteran with more than 20 years of sales and leadership experience exclusively in the telecommunications industry under his belt, was named Windstream's channel chief at the end of October.

Allen is no stranger to the issues facing the telecom partner, having spent 12 years as president and co-owner of master agent X4 Solutions, which was acquired by fellow master Sandler Partners in 2016.

As the new leader of Windstream's channel, the executive is confident he can speak the language of partners. Allen sat down with CRN to share his vision for "change-fatigued" partners, how the carrier is going all in on the SMB market, and the solutions powered by Windstream's network assets that solution providers should set their sights on.

Here are excerpts from the conversation.

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