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CRN Interview: Windstream's New Channel Chief On 'Change-Fatigued' Solution Providers And Helping Partners Take On 35 Percent Of New Orders

Curt Allen outlines his ambitious plans to grow sales through the channel and tells CRN that the carrier is going all in on the SMB market once again.

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Windstream has experienced a great deal of change in recent years. What is your priority for the company and its channel strategy in your new role?

Windstream has been in acquisition mode a long time. It has an incredibly robust collection of underlying network assets, great, relevant solutions and SD-WAN and UCaaS, so as far as structurally, we need to create that one-company feel from a systems and network perspective. The beauty is that a lot of that work has been done and we are a lot closer to the finish line than I expected. Mechanically, we are already doing that, so now culturally, I have to create that within the channel organizations.

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