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CRN Interview: Windstream's New Channel Chief On 'Change-Fatigued' Solution Providers And Helping Partners Take On 35 Percent Of New Orders

Curt Allen outlines his ambitious plans to grow sales through the channel and tells CRN that the carrier is going all in on the SMB market once again.

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How will that cultural shift within Windstream impact channel partners?

Every [Windstream employee] is going to get a tremendous opportunity to stay and thrive and reap the benefits we we'll see on the other side. I also recognize that the channel is a little change-fatigued too, and the last thing they want is the new guy coming in and turning things upside down when I don’t have to. We want to help our partners take care of their customers, and then in concert, create that unified culture and help partners understand where they can win with us on a regular basis.

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