Ruckus President Rabinovitsj On The Company's Channel Renaissance And How Partners Can Make Bank While Taking On Cisco Meraki


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Clear And Open Space

Dan Rabinovitsj is pumped up. The company he leads, Ruckus Wireless, has been acquired officially by Arris International after a long and eventful year of transactions and delays.

Now, "we have clear air and open space ahead, which is exactly what we wanted," he said in an interview with CRN. Rabinovitsj, who was COO at Ruckus, is now president of Ruckus Networks, a unit of Arris that will be known in-house as Enterprise Networks.

Rabinovitsj says the time it took to get the Arris-Ruckus transaction done has allowed the companies to lay the groundwork for a smooth transition, and Ruckus is ready to hit the ground running with a tight focus on the channel's role in growing revenue in key verticals and with initiatives in the cloud.

Rabinovitsj says he understands that partners may have taken a wait-and-see approach to Ruckus as the acquisitions that surround it were sorted out, but Ruckus never took its foot off the accelerator and is encouraging partners who have explored relationships with competitors to come back and see what Ruckus can offer.

What follows is an edited excerpt of Rabinovitsj's conversation with CRN.




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