Aerohive says its Atom AP30 is the industry's first enterprise-grade, pluggable access point. The Atom is not intended to replace existing products, but to be complementary. It can be plugged straight into a wall power socket, can be relocated at will, and is small enough to fit in the palm of one's hand. Aerohive sees strong potential for the Atom in retail, and in IoT because the unit can be plugged in in accessible areas and automatically integrates with existing Aerohive access points straight out of the box, and can be provisioned in a matter of minutes. Retailers can use the Atom to more efficiently get into data collection and analytics related to customer engagement.