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Extreme Networks Channel Leader On Beating Cisco And HPE Aruba On Simplicity, Profitability With New Partner Program

Matt Brown

How have you structured your MDF program? How can partners take advantage of it?

We moved our MDF program to become proposal-based to give more flexibility for the partners that apply for funds. In the past, it was just a percentage of revenue. Previously we had one specialization, which was around wireless technology. We saw some phenomenal growth in wireless as a result of that. We now have five specializations in the new program, which is switching, data center switching, wireless, software and cloud. There's also the capability for partners to become master specialized in the data center or the automated campus. We're putting a lot more value into the program. There's a lot more value-based training and enablement for the partners, and you can use the proposal-based MDF to purchase training to become specialized.

 
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