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Extreme Networks Channel Leader On Beating Cisco And HPE Aruba On Simplicity, Profitability With New Partner Program

Matt Brown

How were you able to bring simplicity to the program given that you had to roll several different programs together?

That was tough. We took the number of tiers down from four or five to three. We focused on profitability. We thought it was most important to have a clear message around profitability. We didn't want to take anything away, we wanted to create new opportunities for partners. We did a really good job communicating, as well. We had webinars, we had acquisition helplines. We were responding to partners within the hour. It's still a work in progress, but within the next month, we'll be launching a new partner portal, which will really be a fantastic experience for partners. Partners will be able to customize and tailor the portal to exactly what they want to see rather than just us throwing everything at them.

 
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