Nyansa VP Callisch On The Big Data Boon For Partners And The Looming Battle With Cisco, HPE Aruba


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Small Company, Big Data

For now, network analytics startup Nyansa partners with Cisco Systems and HPE Aruba, but the day is coming when those industry giants will become competitors and the Palo Alto, Calif.,company is girding itself for battle.

David Callisch, Nyansa's vice president of marketing, said the company's advantage lies in its ability to make sense of any network while Cisco and HPE Aruba's network analytics solutions are likely to be custom-tailored to their own environments.

Founded by MIT Ph.D.s, Nyansa offers a network-analytics as-a-service. Its software takes in every bit of wireless data, customer information, application data and transactions across the network to figure out where things are going wrong.

With that information, the Nyansa system tells customers and partners – in plain English – how to fix those problems.

The company works both directly with customers and through the channel, and is looking to double its partner ranks over the next year and a half or so, Callisch said.

What follows is an edited excerpt of Callisch's conversation with CRN.




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