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Nyansa VP Callisch On The Big Data Boon For Partners And The Looming Battle With Cisco, HPE Aruba

The network analytics startup's software takes in every bit of wireless data, customer information, application data and transactions across the network to figure out where things are going wrong, Vice President of Marketing David Callisch tells CRN.

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What's your plan for when Cisco or HPE Aruba come out with something like this?

They're both working on it. Aruba has a product called Insight. Cisco's got a framework called DNA that they're rolling out, but it will take them a super, super long time. We're vendor-agnostic, so we don't tie the customer into any particular vendor. Customers like that, and they like the idea of getting an analytics solution or an infrastructure management solution that allows them to remediate client problems and understand them without being tied into a particular infrastructure. Right now, we're more partners with Cisco and Aruba than we are competitors, but they are starting to push. Everybody and their mother is talking about analytics, but they typically talk about analytics from their particular perspective. Aruba sells it as part of their solution and Cisco will sell it as part of their solution, but we're looking at the entire stack. That's where we're differentiated.

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