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Nyansa VP Callisch On The Big Data Boon For Partners And The Looming Battle With Cisco, HPE Aruba

The network analytics startup's software takes in every bit of wireless data, customer information, application data and transactions across the network to figure out where things are going wrong, Vice President of Marketing David Callisch tells CRN.

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Nyansa will compete with Cisco and HPE Aruba eventually. What advantage do you have in the market?

Wi-Fi is dependent on the wired network to operate properly. Just because the Wi-Fi network and the wired network are working properly doesn't mean the customer can get to an application properly. There could be an application problem. A Cisco or an Aruba would tell you, 'Well, that's somebody else's problem, you have to go get an application performance monitoring solution and use that.' Well, we do all that. We will compete with them, but neither one of them has a mature product that's commercially available, either one of them. We have a little bit of a head start. We've had the fortune to do business with companies that are so large because there's just no solution that will do this from a big data perspective.

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