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Clash Of The SD-WAN Titans: VP Dave West On Positioning Cisco To Win In The SD-WAN Market

Cisco's Dave West says SD-WAN is an integral part of the company's vast intent-based networking play and its continued evolution toward life as an open, software-focused firm.

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What are the trade-offs for Cisco? Competitors argue that this is the end for Cisco routers.

There is more upside than downside for us. I know what the competitors are saying, and I appreciate them. They're all good, strong competitors. At the end of the day, this transition is happening in the market and I firmly believe we are best positioned to win this transition and I think we're going to be hard to beat. Our reputation in the WAN is really strong within our customer base. As we build and deliver the next-generation software and orchestration model, we give customers choice. I want to virtualize. Great. I want to use Cisco routers. Great. I want to experiment in some other area. Great. I think they're going to see us as the open platform for their backbone, for their orchestration and also for their edge. I think we're in a really good position. We'll be hard to beat in the market. If you start to pull it all together with what we're doing with intent-based networking, it comes together really nicely from an architecture perspective and it's going to be hard for our competition to talk about it that way.

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