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Cisco Channel Chief Bahr On Winning In AI And Machine Learning, The Software Services Bonanza And 'De-Fragmenting' The Security Market

Wendy Bahr sat down with CRN to discuss how she is pushing Cisco partners to drive the services, software technology and subscription-based consumption models upon which the networking giant is staking its future.

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How can you get partners to sell more Spark?

It's an evolution. With our acquisition of Broadsoft we are evolving our calling, our meeting, our messaging platforms, and I think in that evolution our customers and our partners see an opportunity to have a conversation about how we're changing how we work together. The opportunity for partners in collaboration is doing that. Change how our customers' teams work together and change how their employees feel about coming to work every day. They want that experience they get as a consumer in the workplace. Our partners will be excited about the evolution of the collaboration portfolio.

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