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Cisco Channel Chief Bahr On Winning In AI And Machine Learning, The Software Services Bonanza And 'De-Fragmenting' The Security Market

Wendy Bahr sat down with CRN to discuss how she is pushing Cisco partners to drive the services, software technology and subscription-based consumption models upon which the networking giant is staking its future.

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How does that portfolio play in such a wide-open and fragmented market?

What's nice about our portfolio is that we can help de-fragment the very fragmented security industry by affording our partners tons of opportunity to go in at the critical juncture, at critical points in decision making. Once you're in, you're setting the expectation differently. You can help the customer with many, many more things that maybe the customer hadn't necessarily thought of our partners for in the past. It's a bit of a journey, but many of our customers are embracing the security opportunity and many of our customers are saying it's their No. 1 most critical challenge.

Do you feel like Cisco is coming into its own in security right now?

Absolutely. With Talos and the information we're collecting and the threats that we're blocking -- it's in the billions and trillions. Many independent third-party publications have looked to Cisco as best-in-class, not only in detecting, but the speed with which we can remediate, or even prevent, which is what most customers want.

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