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5 Things Partners Need To Know About The AT&T/Time Warner Merger

The AT&T/Time Warner deal has further reaching implications than simply a carrier picking up more content. Here are five things about the deal that solution providers need to know.

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What AT&T Now Owns

After the deal closes, AT&T will be the proud owner of Time Warner Inc., which currently owns TV channels and programing such as HBO, CNN, TNT, TBS and Warner Bros. AT&T is already the nation’s largest pay-TV provider. AT&T has said it plans to use data from its DirecTV satellite TV business and its large base of mobile phone subscribers to learn which shows are popular with consumers. That information could be used to help HBO and Turner executives make decisions about what type of new shows to create.

AT&T CEO Randall Stephenson put his reputation on the line for the $85.4 billion deal in an attempt to transform the historic phone company into a connectivity and entertainment giant.

 
 
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