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Cisco Americas Channel Chief Snyder On Preserving Partner Profitability While Navigating A New IT Landscape

"Partners will tell you that Cisco programs are the most predictable in the industry as far as profitability is concerned," Cisco channel chief Rick Snyder said. "We aim to continue that."

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Training Day

For Rick Snyder, Cisco senior vice president, Americas partner organization, a rapidly developing technology market requires Cisco and its partners to double down on training.

Snyder is responsible for 23,000 partners, and he's aggressively pushing them to get on board with training and enablement programs Cisco is offering to help them evolve into a more digital future, he said.

Snyder spoke with CRN during the Cisco Live conference this week in Orlando, Fla., and said partners need to double down on training in order to remain relevant with customers who are demanding high-level security solutions while moving quickly into the world of software-defined networking and demanding a variety of new consumption models.

Beyond that, partners should be looking at strengthening their capabilities with Cisco DevNet. A strong DevNet practice allows partners to get into the application development game to drive highly customized and very sticky solutions to customers.

"I'm a huge ambassador for our partners and their continued growth," Snyder said. "At the end of the day, their biggest driver is profitability and I get that. Partners will tell you that Cisco programs are the most predictable in the industry as far as profitability is concerned. We aim to continue that."

What follows is an edited excerpt of Snyder's conversation with CRN.

 
 
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