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Ruckus Networks President Whiting On IoT, SD-WAN And The Channel's Role In The Firm's Growth

Ian Whiting is doubling down on channel enablement as he sets his sights on competing with market share leaders Cisco and HPE Aruba.

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What other Ruckus product families do you think hold significant cross-selling opportunities for partners?

We actually made a significant product announcement this week, which is our SmartZone controller platform. We did a major upgrade to that platform that basically means you can now manage the Ruckus wired and wireless components through one single pane of glass management framework. For our competitors and our channel partners who sell competitors' products, you have to have two or three different views of the wired and wireless pieces of the network to provide management. We've checked a pretty significant box in enabling our partners to do both through one integrated SmartZone OS5 integrated platform. That helps the whole cross-selling initiative we're focusing on.

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