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Ruckus Networks Channel Chief Kritzer On Stoking Channel Growth With New Program

'We've seen that there are partners looking for an alternative solution and are really keen to do more with Ruckus,' says Ruckus Networks Global Channel Chief Raelyn Kritzer.

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How do the new program elements stack up against competing vendors' programs?

One of the areas where our program is especially strong is we have a focused overlay team that specifically targeted to working with partners in these opportunities. We've added resources to help support this. In addition, a lot of specialization programs are designed for the vendors' top tier partners. We're recognizing that partners will come in, but not necessarily make the revenue requirements of some of those top tiers. We're more interested in the profile of those partners versus their revenue out of the gate. We've designed the benefits to complement that. It's more of an upfront investment in dollars, leads and the overlay team. Resources focused on the initiative are always a huge benefit to the partners so they feel like they're being truly supported.

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