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5 Things You Need To Know About How The SD-WAN Market Is Changing

With Oracle now joining Cisco and VMware as leaders in the SD-WAN business, the technology is set for boom times, said one industry expert.

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SD-WAN Growth Shows No Sign Of Slowing

Drew Lydecker, president and co-founder of AVANT – a distributor and channel sales enablement company -- said he has doubled the size of his Chicago workforce in anticipation of the coming SD-WAN boom that is heralded, in part, by Oracle’s acquisition of Talari.

“SD-WAN is just one of the massive disruption technologies that are taking place in IT today,” he told CRN. “I think that’s why we often go and tell people, this is the golden era of the trusted adviser. What I mean by that is, if you’re in IT right now, if you’re on an IT staff, if you’re in a large company, you’re looking to make changes, to do things better, and disruption is all around you. Everywhere you turn is disruption.”

Avant partnered with the San Jose, Calif.-based Talari in January 2017 to drive SD-WAN adoption and sales in the channel, using its own network of channel agents. AVANT is the first and only master agent distributing Talari services. In less than two years, AVANT’s channel of hundreds of Trusted Advisors has grown to be among the largest Talari channel partner network in the world, the company said.

“These are technologies that can fundamentally change how a company is perceived both internally and externally,” he said. “As we become more and more of an API economy, technologies that are going to make applications dance, they’re going to accelerate faster than anybody can possibly imagine. The only constant right now, is the rate of change. It’s getting faster and faster.”

Here’s an edited version of CRN’s interview with Lydecker about the SD-WAN market’s future.

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