8x8 Channel Chief: ‘The Jig Is Up’ On UCaaS Competitors Relying On Tech Partnerships
The technology partnerships that competing vendors rely on to serve up complete UCaaS solutions end in divorce, said 8x8’s SVP and Channel Chief John DeLozier, who talks about how the company is growing and “keeping the hammer down” on UCaaS.
What’s your message to partners?
The number one thing we want to accomplish in our fiscal 2022 [calendar year 2021] is to continue to make sure partners understand that one platform message. That is what we are shouting from the mountaintops. We are a combo company. That’s what we do, and that’s what we are the best at. If you want to go best of breed and have five different vendors to work with, you can do that, but for one best of suite platform, that’s us.
I also want to make sure there is a place for any partner, no matter how they go to market in the world, with 8x8. I want to make sure whether you’re a wholesaler in London or a master or sub agent in Florida, or a partner in San Francisco, you have an opportunity to do business with 8x8.