Time Of Change
Hewlett Packard Enterprise-owned Aruba Networks has set its sights on helping partners tackle arguably three of the biggest IT trends that have emerged over the past year: edge, as-a-service, and remote work.
The networking giant in 2020 introduced the Aruba Edge Services Platform (ESP), an AI-powered, cloud-based edge networking platform that is helping enterprises identify and solve problems at the edge of the network. The company in April revealed it was baking in more edge-to-cloud security integrations into ESP, including SD-WAN technology from its recent $925 million Silver Peak acquisition. Aruba also last year revealed the Aruba Network-as-a-Service (NaaS) offering as part of the GreenLake for Aruba line. In March, the company announced it was increasing rebate incentives for Aruba NaaS.
All this while the world was dealing with a massive shift in favor of remote work, while employees all over the globe moved off the campus network and onto their home networks, a trend that isn’t going anywhere as hybrid work becomes the new normal. Needless to say, it’s been a busy year for the networking industry.
Aruba’s vice president of Worldwide Channels, Donna Grothjan, and vice president of North America Channels, Jim Harold, sat down with CRN to talk about how these trends have impacted partners and shaped Santa Clara, Calif.-based Aruba’s partner strategy. They shared updates to Aruba’s Partner Ready for Networking program, how the Silver Peak partner program fit in to Aruba, and opportunities for the channel around consumption-based IT, SD-WAN, and the edge.
Here’s what Aruba’s channel leaders had to say.