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Aruba Channel Leaders On As-A-Service, Silver Peak SD-WAN, And Opportunities At The Edge

Aruba’s vice president of Worldwide Channels, Donna Grothjan, and vice president of North America Channels, Jim Harold shared the big opportunities they see for partners around the biggest IT trends: as-a-service, SD-WAN, and the edge.

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What should partners focus on in a post-COVID world?

Harold: I think it’s being ready for that change — that customer requirements are changing — and to be prepared and ready for that as carpeted space comes back online and people start coming back to work. That’s what we’ve been training on with the ESP architecture; how to talk to those important aspects of the hybrid model, right? You have users at home and [those] that are coming back into the office, and how do you secure everything? I think it’s along all those lines.

The total available market with ESP and Silver Peak is quite large, so there’s a big market opportunity out there. Our portfolios probably never been stronger than it is now with our unified architecture. We’re trying to drive home the as-a-service transformation, and like [Grothjan] mentioned, we want to offer [partners] choice. Whether we help you build out your partner-branded service, or you want to resell Aruba, branded through GreenLake, it’s all about it’s all about choice.

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