Aruba’s David Hughes On Wi-Fi 6E, Silver Peak, And Why Aruba NaaS Has A Leg-Up On Its ‘California Competition’
The HPE-owned tech giant is leading in the Networking as a Service space and is selling a “ton” of Wi-Fi 6E to boot, which means more for Aruba partners, former Silver Peak CEO and current Chief Product and Technology Officer Aruba David Hughes told CRN.
How is Aruba’s as-a-service portfolio more competitive than competing vendor XaaS offerings?
I think relative to NaaS, one of the important things to note here is that first, we’re doing it across the whole portfolio. Second, it’s available across a huge number of countries — 50 plus countries — where our competitors — and there’s just a handful in California — you can count on your fingers how many countries they have their service available. The other thing I think that’s really differentiated with this is Aruba NaaS ties into HPE GreenLake. So, this isn’t just Aruba, it’s part of GreenLake. And we’re beginning to offer, whether it’s compute, storage, or networking, everything is in this type of service model.
We’ve launched a new set of SaaS-based offerings, so eight different offers where customer is able to consume [things like] wireless and SD-Branch as a service. We’ve been at this for more than two years now and we’re doing very complicated kinds of custom projects with some big customers. We’re taking those learnings and turned it into something that’s really easy for our customers and our channel to consume. One of the things that it does is it lets partners wrap their services around the [offering] in an opex model and get everything in a single monthly payment, no big upfront costs. That takes away a big hurdle for partners that want to get into the services business and gets rid of a lot of the complexity that’s associated with other ways of doing this, like leases and so on.