Aruba’s David Hughes On Wi-Fi 6E, Silver Peak, And Why Aruba NaaS Has A Leg-Up On Its ‘California Competition’
The HPE-owned tech giant is leading in the Networking as a Service space and is selling a “ton” of Wi-Fi 6E to boot, which means more for Aruba partners, former Silver Peak CEO and current Chief Product and Technology Officer Aruba David Hughes told CRN.
What’s one of the biggest challenges partners are faced with right now and how is Aruba helping?
One of the major challenges is how do [partners] participate as the economy shifts from buying devices to buying services. We’ve all seen it in our personal lives where people are less worried about buying a particular thing and are more interested in buying experiences and outcomes. When you think about something like Amazon’s Alexa, nobody cares about what kind of CPUs and how much RAM she has. They just care about whether the answers are right and the things they order will be there the next day. That shift is happening on the consumer side and it’s also happening IT. This move from devices to services and outcomes I think our partners are really looking for how they add value and how did they manage through this transition. And so, these NaaS offers are a big part of us enable enabling them to be to be part of this transition.
Our partners and distributors are super important and key to everything that we do. We’re only going to be successful with them. The focus around Network as a Service is something that I think is a really big opportunity for them. It’s also a learning opportunity for both of us together as we as we go to market and figure out what makes sense as we take the next steps.