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Aryaka CEO Matt Carter On Making SD-WAN A 'Win-Win' For The Channel

‘We're not a huge company, so we don't have the sales reach that others do, despite the fact that we have a quality product that is better than most out there in the marketplace,’ Carter says. ‘This gives us a chance to think more strategically about how we can provide value and target the benefits our technology provides.’

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What's your vision for Aryaka?

My primary focus is continuing the growth and expanding our market share. I will continue to build on Aryaka's already-strong momentum in the market while delivering the most innovative solutions to the pressing network problems of today. My mandate was to come in and really get the company to the next stage of growth. Business is strong, but it will only get stronger. One of the things I've noticed is that there is a lot of confusion and muddying of waters in the SD-WAN space in terms of what benefits certain vendors provide. My other mission is to clear up our message surrounding the benefits Aryaka provides and make sure there's no confusion when it comes to the advantages we provide. This includes focusing not just on our global private network, but improved network performance, security and application delivery.

How do you intend to drive growth for the company?

Our goal is to grow our business in alignment with the overall growth of the SD-WAN market. Key to that will be attracting additional Fortune 500 companies, as well as Fortune 100 organizations. Aryaka already does a really good job of serving small and midsize companies, so my plan is to look toward growing our existing enterprise customer base and taking on more of their networking outsource opportunities.

 
 
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