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Aryaka CEO Matt Carter On Making SD-WAN A 'Win-Win' For The Channel

‘We're not a huge company, so we don't have the sales reach that others do, despite the fact that we have a quality product that is better than most out there in the marketplace,’ Carter says. ‘This gives us a chance to think more strategically about how we can provide value and target the benefits our technology provides.’

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How can Aryaka take market share from VMware VeloCloud while putting distance between itself and Cisco Viptela, Silver Peak and other challengers?

One of the main differentiators that sets Aryaka apart from the competition is that we don't just provide software and hardware. Aryaka runs its own global private network on leased fiber and can provide the complete package of connectivity, including SD-WAN, MPLS and the 'last mile,' nearly anywhere in the world. That's what differentiates us and will help us secure market share in the congested SD-WAN market. Cisco and VMware provide a DIY approach, selling components that a customer, telco or MSP has to integrate. Aryaka provides a complete connectivity solution. For a company that needs to have network services anywhere around the world, Aryaka can provide that service head to toe. Aryaka also owns and manages the 'middle mile' of the network, which enhances security, with built-in WAN optimization, including TCP optimization, application processes and SaaS acceleration. Aryaka can connect 95 percent of the world's business population within about 30 milliseconds of latency. There's a huge opportunity to garner additional market share by just providing a comparable, reliable, high-quality service with the ability to deploy it on a much quicker time frame.

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