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Aryaka CEO Matt Carter On Making SD-WAN A 'Win-Win' For The Channel

‘We're not a huge company, so we don't have the sales reach that others do, despite the fact that we have a quality product that is better than most out there in the marketplace,’ Carter says. ‘This gives us a chance to think more strategically about how we can provide value and target the benefits our technology provides.’

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What are you seeing in the global economy that's working in Aryaka's favor? What are the challenges?

Network connectivity is a fundamental business need, so whether the economy is in a period of growth or retraction, companies need agility to execute their digital transformations. This means that their networks have to be simplified and capable of connecting sites and applications quickly, securely, reliably and will deliver good performance on a global level. Applications that are being migrated to public and hybrid cloud environments have to be integrated. One benefit of a growing economy is that companies continue to expand their sites and locations, which further highlights the need for the right type of network connectivity. All of this creates more demand for what Aryaka has to offer. One challenge is the shrinking of IT budgets, which can extend to networking services. The burden then shifts to providers like Aryaka to better relate solution benefits to the business needs of customers and to differentiate itself.

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