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Aryaka CEO Matt Carter On Making SD-WAN A 'Win-Win' For The Channel

‘We're not a huge company, so we don't have the sales reach that others do, despite the fact that we have a quality product that is better than most out there in the marketplace,’ Carter says. ‘This gives us a chance to think more strategically about how we can provide value and target the benefits our technology provides.’

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What do you need from channel partners that you're not getting today?

It's not about what we aren't getting, and more about shifting our joint approach in terms of maximizing the value of our partnerships. I think there's real opportunity for Aryaka and our channel partners to look at how we go to market together and increase revenues. We work with several different channel partners that help us to reach a number of different customers around the globe. We have to be smart about these partnerships. How do we deploy and get the kind of distribution model that we need out there in the marketplace? We're not a huge company, so we don't have the sales reach that others do, despite the fact that we have a quality product that is better than most out there in the marketplace. This gives us a chance to think more strategically about how we can provide value and target the benefits our technology provides.

 
 
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