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Aryaka CEO On How The 10-Year-Old Company Is Like A Rolex: 'Classic And Innovative'

'We're a timeless classic—we're like a Rolex watch. We’ve been around for a while but are still as relevant and innovative. The market has evolved, and it’s a great opportunity and great time for us to help our partners make money,' says Aryaka CEO Matt Carter.

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While other SD-WAN providers have been acquired, what’s helped Aryaka differentiate itself and stand on its own?

What has allowed us to keep evolving is at our core we have always been a technology innovation company and so, to some extent, we never had one approach to dealing with customers. Most of the competitors out there are box providers. They have a box, they connect the box, and for us—because we come at it from a managed services standpoint—we are dealing with one customer to the next and it's a different nuance. That attention to nuance has allowed us to take small technology leaps that have allowed us to remain relevant and at the forefront of the ever-changing customer needs. That has been part of why we've been able to stick around as long as we have because we've never been in a box and we've been able to innovate for our customers.

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